For a particular buyer segment, the signature content can be modified to include promotional banners, and link to the landing page with the phone number, contact list, and sign-up form. Targeted marketing: The software provides the flexibility to create custom signatures per the requirements of specific campaigns. It can then be exported for further analysis to gauge a customer’s interest in a specific product or service. Parameters such as the delivery rate of a number of emails, bounce rate, clicks, spam reporting, and more can be tracked in centralized dashboards. Additionally, the software also allows users to provide legal disclaimers, and assurances in the signature to make the email content more legit.Įmail analytics: Analytics allows users to understand their customers’ behavior based on how they interact with the emails. This consistency in representing the brand impacts its perception in the market.
Increasing brand awareness: The software helps businesses in making their brands more recognizable by standardizing brand elements in the signature. Benefits of using an email signature software include:
